Okay, I understand that this is not a gadget for everyone. I understand I'm not the target market here. But here's the burning question for me; who the hell is the target market? What looney tune has gone into a focus group for Sony and specifically said, "I want a little egg-shaped thing, that plays music, and dances. That'd be right up my alley." Even more questionable, what Sony executive has thought, "Hmmm, focus group said they want a dancing musical egg. Let's do it! And... here's the real kicker...let's do it for 400 bucks!" Then he gave himself a high five. Just listen to this:"Rolly has the ability to attract your attention as soon as you turn it on," said Brennan Mullin, vice president of marketing for audio at Sony Electronics. "It's a tremendous example of what can happen when entertainment and technology merge."
You know what else has the ability to attract my attention? The loss of four hundred bucks from my bank account! Anyway, the Rolly comes preloaded with 3 song-and-dance numbers ("Also Sprach Zarathustra," Avril Lavigne's "Girlfriend" and Earth Wind and Fire's "Boogie Wonderland") the ability to program your own dances, 2GB of memory, and a lingering sense of sadness that the money you just spent could've gotten you another somewhat popular Sony appliance.
[Sony's Rolly Rolls Into US]
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